Starbucks has awarded its new chief executive Brian Niccol cash and stock potentially worth more than $100mn, a staggering sum four times larger than the hiring package offered to his ousted predecessor.
If paid out in full, the package — revealed in a regulatory filing on Wednesday — would make Niccol one of America’s highest paid CEOs. The contract would be worth $113mn if he hits the targets Starbucks has set for him.
Starbucks named Niccol as its fourth boss in less than three years on Tuesday after the surprise ousting of CEO Laxman Narasimhan, the former Reckitt Benckiser chief executive.
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