Mixue Bingcheng brews up success with age-old formula: low prices 蜜雪冰城贏在一個字:平
The leading ice-cream and tea chain is preparing to open its first store in Hong Kong, boosting its image locally as it reportedly gets set to list in the city next year 茶飲界老大哥蜜雪冰城在香港的首家分店快開業,市場估計是為明年在港上市鋪路,設店有助形像宣傳及推廣。
Bamboo Works (official website) provides news on Chinese companies listed in Hong Kong and the United States, with a strong focus on mid-cap and also pre-IPO companies.