Uber cut back on promotions and discounts in China yesterday, a day after a merger with rival car-hailing app Didi Chuxing put an apparent end to a subsidy battle that cost the US company $1bn last year.
With the ink barely dry on the merger Of Uber China with Didi, in which Uber and its Chinese investors took a 20 per cent share of the Chinese company, passengers were going on Weibo, China’s version of Twitter, to complain that the cost of regular routes had risen steeply.
“My ride nearly doubled in price,” complained one user, while one Uber journey in Beijing that has regularly cost Rmb10 ($1.50) for the past year cost Rmb19 yesterday, as the normal discount was not applied.
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