In 2010, seven managers from PSA Peugeot Citro?n and five from Chang’an Automobile met in Shenzhen, southern China, to lay the groundwork for a new car factory. Three years later, Capsa, a 50-50 joint venture between the French and Chinese companies, is in the final stages of preparing a 1m square metre plant for the September launch of Chinese-made premium cars under the DS brand. “Because we were beginning from a blank sheet, people wanted to make it as perfect as possible,” says Gilles Boussac, Capsa’s president, between meetings with his team of mostly Chinese managers. “So often in China, if you’re trying to rework or improve something, it takes years to achieve.”
2010年,法國標致雪鐵龍(PSA Peugeot Citro?n)的7名管理人員和中國長安汽車的5名管理人員齊赴中國南方城市深圳,為成立一家新汽車工廠做準備工作。3年過去了,兩公司各占一半股權的合資企業——長安標致雪鐵龍(Capsa)正處于產品上市的最后籌備階段,一家占地100萬平方米的工廠即將投產,并將于今年9月推出“DS品牌”的中國產高端車型。長安標致雪鐵龍的總裁吉勒斯?布薩克(Gilles Boussac)在會見中方人員占多的管理團隊期間表示:“因為我們完全是從一張白紙開始的,大家想把事情做的盡可能完美。中國的情況往往是,如果想要重做或者改進某些東西,需要耗費數年時間才能做到。”