The most dramatic shift in consumer behaviour I have ever witnessed is the current phenomenon of trading down. This has been a sudden, mass migration. In our work and personal lives, everyone is cutting back and looking for a bargain. Business must adapt to this new psychology or asphyxiate.
我所見過的消費行為最為明顯的改變，就是目前的減少消費現象。這是一次突然的大規模變動。在我們的工作和個人生活中，每個人都在削減支出，尋找省錢的方式。企業必須適應這種新的心理，否則就會窒息而亡。
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