“What planet are they from?” cynical rivals will say of Mars, the global candy behemoth. The business, whose brands include M&Ms and Snickers, loftily aims to embody Five Principles. These are quality, responsibility, efficiency, mutuality and freedom. Tellingly, shareholder returns do not make the cut.
“他們來自哪個星球？”憤世嫉俗的競爭對手會這樣評價全球糖果巨頭瑪氏(Mars)。該公司旗下品牌包括M&M巧克力豆和士力架，其崇高的目標是體現“五項原則”：質量、責任、效率、互惠和自由。很明顯，股東回報不在其中。
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