Worries over the health and safety of children online have triggered new regulations and legislative proposals on both sides of the Atlantic that aim to rein in the way platform technology firms interact with kids. In the UK, guidelines expected to come into force this year would prevent companies like Facebook from using features such as “l(fā)ikes” to nudge users into staying online longer, so that their data can be harvested and sold to advertisers. In the US, senators have put forward legislation to ban “dark patterns”, or digital interfaces designed to trick users into giving up data. There is also a lot of draft legislation that could set new limits on advertisements that platforms can target towards children, and what types of content they can view online.
出于對上網(wǎng)兒童健康和安全的擔憂，大西洋兩岸都出臺了新的法規(guī)和立法提案，旨在管控平臺科技公司與兒童互動的方式。在英國，預計將于今年生效的指引，將阻止Facebook之類的公司利用“點贊”等功能誘使用戶在網(wǎng)上停留更長時間，以便采集他們的數(shù)據(jù)并出售給廣告商。在美國，參議員們已提交禁止“黑暗模式”（dark patterns，旨在誘騙用戶交出數(shù)據(jù)的數(shù)字界面）的法案。此外，還有很多立法草案可能針對平臺面向兒童的廣告，以及兒童可以在線觀看的內容類型，設置新的限制。