A few months ago I got an email from a 28-year-old entrepreneur about his tech company. His pitch was a model of clarity and brevity, devoid of PR-speak. He wrote about “aiming to replicate the success of online estate agent Purplebricks in an equally large, albeit more boring market: boiler installations.”
幾個(gè)月前，一位28歲的企業(yè)家給我發(fā)了封郵件介紹他的科技公司。他的推銷清晰而簡(jiǎn)潔，沒有公關(guān)辭令。他在信中談到，“目的是復(fù)制在線房地產(chǎn)經(jīng)紀(jì)機(jī)構(gòu)Purplebricks的成功，在一個(gè)同樣廣闊、只是更無聊的市場(chǎng)：鍋爐安裝”。
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