Today’s great electoral skill is the ability to harvest resentment. The psychology is simple. Identify with a large demographic that feels looked down on. Fuse your anxieties with theirs. Always be entertaining. Above all, treat voters as a delivery mechanism for your ends: power, status and more money. Policies are for wonks. Celebrity is for winners. Those who find a way to tap mass insecurity have struck political gold.
當今的偉大選舉技巧是駕馭怨憤的能力。這其中的心理學很簡單。找到一個感覺受到輕視的龐大人口群體。把你的焦慮與他們的焦慮融為一體。別忘了娛樂性。最重要的是把選民作為達到你的目的——權(quán)力、地位和更多財富——的遞送工具。把政策留給書呆子。名望屬于贏家。那些找到方式挖掘大眾不安全感的人，無異于發(fā)現(xiàn)了政治金礦。
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