Advertising is a glamour manufacturer, powered by social envy, according to the late John Berger. “Envy becomes a common emotion in a society which has moved towards democracy and stopped halfway, where status is theoretically open to everyone, but enjoyed by only a few,” the critic said in the final part of his Ways of Seeing series for the BBC in 1972, which looked at parallels between fine art and publicity.
按照已故的約翰?貝格(John Berger)的說法,廣告是魅力制造商,由社會嫉妒心態推動。1972年,這位藝術評論家在為英國廣播公司(BBC)編寫的《觀看之道》(Ways of Seeing)系列節目的最后一集表示:“在一個向民主推進而中途止步的社會,嫉妒成了一種普遍的情緒——在這個社會中,地位在理論上對所有人開放,但只有少數人才能享受到。”該節目探討了美術和宣傳之間的聯系。
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