When Toyota launched a quirky Twitter campaign depicting the car parts of its new Prius hybrid using anime girls earlier this year, the digital advertising impact was instant. The oddity and boldness attracted young Japanese users of social media that had not been effectively targeted by Toyota’s traditional, celebrity-heavy TV commercials. As with almost all of Toyota’s ads, the campaign’s creator was Dentsu.
豐田(Toyota)今年早些時候在Twitter上發布一個古怪的廣告——用動漫少女描繪其新款普銳斯(Prius)混合動力車的部件，該數字廣告的影響立竿見影。這種怪異和大膽吸引了日本年輕的社交媒體用戶，而他們正是豐田傳統上依賴名人效應的電視廣告從未有效觸及過的群體。和豐田幾乎所有廣告一樣，這則廣告的設計公司是電通(Dentsu)。
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