Why pay employees to exercise when you can threaten them? That is the somewhat menacing conclusion some people have drawn from a study published in the Annals of Internal Medicine last week.
The researchers challenged a few hundred people to take 7,000 steps a day and offered different incentives to different groups. They discovered that people were much more motivated by the fear of losing money than the hope of earning some.
For the $6bn corporate “wellness” industry — which aims to cajole employees into being healthier — the implication seems to be clear. Employers should put down carrots and start brandishing sticks.
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