As China Inc goes global, buying up the likes of Italian tyre company Pirelli, its executives are looking for more subtle ways of introducing their businesses to the rest of the world. It is the commercial equivalent of the Chinese government’s recent foreign policy decision to discard hard-power projection in favour of soft-power persuasion.
隨著“中國(guó)公司”(China Inc)走出去、收購意大利輪胎企業(yè)倍耐力(Pirelli)之類企業(yè),中國(guó)高管們正尋找更微妙的方式,將業(yè)務(wù)拓展至世界其他地方。這種策略相當(dāng)于中國(guó)政府最近的外交政策決策——放棄硬實(shí)力投射、轉(zhuǎn)向軟實(shí)力游說——在商業(yè)上的映射。
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