Twitter is looking to appoint its first full-time employee dedicated to managing its business in greater China, as part of a broader push to start generating revenue outside the US as it prepares for its initial public offering.

The internet company – which plans to go public in the coming months – is advertising for a head of media partnerships for greater China, who will work with celebrities and TV networks to boost Twitter’s presence in mainland China, Taiwan and Hong Kong.

The advert asked for a candidate who would ensure “actors, athletes and other high-profile users are embracing tweeting best practices” and “work with TV stations and other media outlets to highlight and incorporate user accounts and hashtags into programming”. Twitter confirmed the posting but would not comment further.