When South Korea swore in its first female president, Park Geun-hye, last month, the proceedings included a speech calling for North Korea to abandon its nuclear ambitions, a 21-gun salute, and a performance of Gangnam Style by Psy, the country’s rap sensation whose YouTube video for the song was not only the first to reach more than one billion views but also a hyper-efficient conduit for introducing Korean style (or, at least, the styles of the Gangnam shopping district) to the rest of the world.
不久前，當(dāng)韓國(guó)首位女總統(tǒng)樸槿惠(Park Geun-hye)宣誓就職時(shí)，整個(gè)就職典禮中既有呼吁朝鮮放棄其雄心勃勃核計(jì)劃的演講，也鳴放了21響禮炮，還有該國(guó)Rap明星樸載相(Psy)現(xiàn)場(chǎng)演唱《江南Style》(Gangnam Style)的助興。他演唱的《江南Style》不僅成為YouTube網(wǎng)站上首個(gè)點(diǎn)擊率超億的視頻，而且成為向全球推介韓國(guó)時(shí)尚生活（抑或說至少是江南購物區(qū)的時(shí)尚風(fēng)）最行之有效的手段。