Nestléis aiming to treble sales in Asia, Oceania and Africa to about SFr50bn ($53.2bn) in constant currencies over the next decade as the world’s biggest food company by sales ramps up operations in emerging markets, writes Louise Lucas.
Manufacturers of consumer goods are turning to poorer but fast-growing countries to offset stagnant sales in the developed world, in many parts of which disposable income is shrinking.
Unileverhas traditionally led the sector in emerging markets, from where it derives more than half its revenues. The maker of Flora margarine is aiming to double total turnover to about €80bn in a timeframe most analysts put at about a decade.
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