Every company should nurture its suppliers and every supplier should value its customers. But sorting out how to encourage and pay for game-changing innovation at different points in the supply chain is a challenge, especially when the costs are high and the benefits accrue widely. Joint ventures are one solution: customer prepayments another. Dutch semiconductor equipment maker ASMLhas an elegant, if complex, alternative.
每個公司都應扶持其供應商，而每個供應商都該重視其客戶。但是，厘清如何鼓勵并支付供應鏈不同點上改變游戲規則的創新，是一個挑戰，尤其是在成本高昂而獲利面甚廣的情況下。合資企業是一個解決方案，客戶預先付款則是另一個。荷蘭半導體設備制造商ASML則有一個雅致（盡管復雜一些）的替代方案。
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