Every detail must be perfect. That was the instruction Guo Shulin, deputy head of China's publishing regulator, delivered this week when he inspected the pavilion that the country will unveil today at the Frankfurt Book Fair.
The nervous attention to detail is revealing. For China, its role as guest of honour at the world's largest book fair is about much more than books.
“It will also be a major event of cultural diplomacy,” says Liu Binjie, minister of the General Administration of Press and Publishing (Gapp), the organiser of China's participation and Mr Guo's boss.
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