Many factors go into the choice of a career: personal aptitude, parental expectations, educational opportunities, serendipity. For Sally Murray, it was more straightforward: she felt a prompting from God.

And so it was that in 2018, she quit her job as a full-time physiotherapist, relocated her family from suburban London to rural Derbyshire and set up an ice-cream parlour in the quaint tourist village of Milford.

In addition to sharing the delights of her spiced blackberry and apple crumble ice-cream, Murray is passionate about using her small business to help victims of human trafficking — a cause she attributes directly to her Christian faith. “My go-to verse in the Bible is Proverbs 31: ‘Speak up for those who have no voice, ensure justice for all those who are dispossessed’,” says 53-year-old Murray.