One of the most striking findings in the UK competition watchdog’s review of consumer price inflation last month was that Danone and Nestlé have between them cornered 85 per cent of the market for infant formula.
While midwives are not permitted to recommend formulas because they vary little in nutritional value, the majority of parents pick which one to feed their child pre-birth or while in NHS hospitals. Once a parent has chosen a formula, 65 per cent will stick to it, according to the watchdog.
The highly consolidated nature of the global infant formula industry has drawn increased scrutiny in recent years following chronic shortages in the US, recalls of potentially unsafe products and soaring prices during the cost of living crisis.
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