Secret science of persuasion
神秘的說(shuō)服科學(xué)
Has Lucy been getting it wrong for 600 columns? A US professor in psychology and marketing has explained how some campaigns can work, including plying your audience with caffeine.
根據(jù)心理學(xué)和營(yíng)銷(xiāo)學(xué)教授Robert Cialdini的說(shuō)法，游說(shuō)是一種令人激動(dòng)的科學(xué)。有些竅門(mén)可以起作用，有些則會(huì)適得其反。哪些說(shuō)服的技巧是我們可以學(xué)習(xí)的？
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