Social media start-up Xiaohongshu has seen its Chinese app go to the top of the iPhone’s US download charts, in an unexpected reaction to short-form video app TikTok facing a ban at the end of this week.
Xiaohongshu, which translates as “Little Red Book” but is widely known in the US as RedNote, topped Apple’s free-app downloads this week as so-called “TikTok refugees” flocked to its platform.
One employee at the Shanghai-based company described the sudden download surge as a “surprise”, as it has no plans for growth through targeting American users and the start-up is focused on consolidating its popularity in China.
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