This article only represents the author's own views.
After sprinting out of the IPO gate with solid gains for its newly listed stock last summer, fitness app operator Keep Inc. (3650.HK) is looking increasingly like a Chinese edition of former U.S. health equipment sensation Peloton.
Both companies thrived during the pandemic as millions used their exercise equipment and videos to stay fit during long stretches of home confinement with few chances to enjoy more traditional activities like mountain climbing, sports and even trips to the gym. But with the pandemic now over, both companies are struggling to stay relevant.
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