Outside a suburban Tokyo supermarket, a small girl nags her mother for three Y100 coins.
Choosing one of the dozen machines in front of her, she feeds in the money and an opaque plastic sphere rolls out. She opens it and is crestfallen to discover inside a pirate rabbit in a purple frock coat. She wanted the blue one.
What does this episode represent? A harmless twinge of childhood disappointment or the source code of an intensely partisan “loot box” debate that threatens to bring the $135bn global video games industry into conflict with gambling regulators?
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