Audi has provoked a backlash across China with a new advertisement comparing women to used cars, an apparent mis-step by the German carmaker in a market upon which it has become heavily reliant for sales.
The ad, which debuted this week online and in movie theatres, has been slammed as “disturbing and disrespectful” by the People’s Daily, the mouthpiece of China’s ruling Communist party.
Evidently intended as a good-natured poke at stereotypically obnoxious mothers-in-law, the ad, for a website selling “Audi-approved” second-hand cars, opens on an outdoor wedding scene as the bride and groom say their vows.
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