When Steve Jobs, the late chief executive of Apple, launched the Macintosh computer in 1984, he hid behind the lectern, reading from notes and glancing at his feet.
By 1996, he was walking around the stage, speaking fluently. But he was still stiff, much like the Tin Man character in The Wizard of Oz movie, says Olivia Fox Cabane, who teaches charisma to chief executives. By 2000, when he announced his return as chief executive of Apple, Mr Jobs had turned into a showman.
At that point, “he owns the stage. His eye contact is outstanding, hand gestures are carefully orchestrated and in fact, he’s using the same techniques as professional magicians”, she writes.
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