On the face of it, it makes no sense that the international flower industry should be headquartered in the Netherlands. The feeble sunshine and predisposition for a large number of rainy days would not make the Netherlands the first choice for anyone starting a flower-growing business today – if not for the fact that the business, and its integral supply chains, are already there. This is a huge competitive advantage for a new entrant, who can benefit from such things as the sophisticated Dutch flower auctions, the flower-growers’ associations and advanced research centres.
從表面上看，把國際鮮花行業總部設在荷蘭是沒道理的。如果不考慮荷蘭已經形成鮮花行業以及完整的供應鏈的話，鑒于那里微弱的日照及大量陰雨天氣，如今任何人都不會把荷蘭作為開啟鮮花種植生意的首選。荷蘭已有的鮮花產業和完整供應鏈對于新的市場進入者來說是巨大的競爭優勢，他們可以從荷蘭成熟的鮮花拍賣、鮮花種植者協會以及先進的科研中心等方面獲益匪淺。
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