Daimler has targeted Chinese drivers to spur the revival of its mothballed Maybach luxury brand, which returned yesterday with a global relaunch in the southern city of Guangzhou.
Maybach limousines once competed with luxury rivals such as Rolls-Royce and Bentley, until Daimler axed the struggling brand three years ago.
The German carmaker revealed last week it would relaunch the Maybach as a top-end variant of its Mercedes-Benz saloons, and selected Guangzhou and Los Angeles as the debut venues for the new Mercedes-Maybach S-Class.
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