Apple is tightening up its privacy rules to ensure a new generation of health and fitness apps are not thwarted by growing concerns over how developers use personal data.
The rules will stop personal data collected through Apple’s new HealthKit platform being used to target adverts for products such as weight loss remedies.
HealthKit, which will track data including exercise levels and sleep, is one of the key features of a new mobile operating system that will next month launch alongside a new iPhone and a highly anticipated wearable device, dubbed the iWatch by pundits.
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