Combining sales growth with cost cutting is not an innovative idea. It represents, nonetheless, a shocking return to sanity in Chinese retailing. The 9 per cent opening pop in Gome’s shares after it raised its profits shows the importance of the simple improvements the company has made.
把銷售增長和成本削減相結合,不是什么新點子。不過,當中國零售商開始這么做的時候,它們正不可思議地回歸理智。國美電器(Gome)在宣布利潤上升后,股價開盤跳升9%,表明該公司做出的簡單改進能帶來多大的改變。
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