The Chinese Communist party’s favourite drink, ultra-luxury baijiu, is heading downmarket to supermarket shelves and restaurants as a result of Beijing’s ban on top-end white spirits. The prohibition is part of the government’s anti-corruption campaign, which is hitting sales of luxury goods from watches to mooncakes.
With expensive drinks from baijiu to Bordeaux now off limits for officials, purveyors of tipples from wine to white spirits are trying to cultivate new drinkers and distribution channels in one of the world’s oldest drinking cultures.
Baijiu is usually made by distilling sorghum, but rice, wheat and barley can also be used.
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