Like many of its rivals, French food group Danone has looked to emerging markets in recent years to offset a sombre environment back home. But when it comes to yoghurt, there is one emerging market that stands out from the usual suspects: the US.
The company lowered full-year targets yesterday amid the fallout from a recall of baby milk products in Asia.
But in the US, Danone is redoubling efforts to increase its share of a market that has been consistently growing at more than 8 per cent a year – rates that most people would associate with consumption patterns in India, China or one of the world’s other high-growth economies.
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