What would Steve Jobs have made of the latest steps taken by the heirs to his iEmpire? The very idea that financial engineering might be part of the answer to Apple’s stock market funk would have been anathema to the great innovator. But that is what it has come to: like the rest of Silicon Valley, Apple is beating a path to the bond markets to juice its returns.
如果史蒂夫?喬布斯(Steve Jobs)在天有靈，他會如何看待自己的繼任者最近的舉動？面對蘋果(Apple)股價下跌，蘋果的部分回應措施可能是借助金融工程——這位偉大的創新家一定會憎惡這種想法。但蘋果已經這樣做了：如硅谷(Silicon Valley)的其他企業一樣，蘋果正謀求借力債券市場，為股票派息和回購提供資金。
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