Growing interest in Latin America as a region in which to invest has presented its business schools with an opportunity – a chance to use their knowledge of the region’s markets and business practices as a marketing tool. Now, the question is how quickly these schools can start competing for applicants on the global stage.
外界對投資拉美地區的興趣增加,為該地區商學院帶來機遇——它們可以利用自身對本地區市場和商業慣例的了解進行營銷。如今的問題是,拉美地區的商學院能以多快的速度登上全球舞臺,與其他地區商學院爭奪生源。
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