What is the special secret that makes a great entrepreneur? I’ve spent decades working with them seeking the answer.
Perhaps it is not always the obvious traits such as ambition, willpower or diligence. Rather, the one talent that all such individuals possess is the power to motivate – to lead others in a grand task.
So how do they enthuse and encourage followers? A key ingredient is the ability to tell stories. The more compelling the storyteller, the more devoted the adherents.
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