Yum Brands, which owns the popular fast-food chain KFC, saw its reputation in China shaken yesterday by allegations that its suppliers injected antiviral drugs and growth hormones into poultry in ways that violated mainland food safety regulations.
Chinese consumers, spooked by a seemingly unending series of food quality scares, responded vociferously on Sina Weibo, the popular microblogging site, with a handful calling for a boycott of KFC or even of western fast food in general.
In urban China, high property prices, long commutes, gruelling working hours, a later marriage age and smaller families have added up to rapid growth in fast food consumption in recent years.
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