The tobacco industry has never lacked for ingenuity in sustaining cigarettes’ appeal in the face of growing awareness of their lethal effect. After all, Marlboro Man was created to give filtered cigarettes a more rugged image, when cancer scares drove men to switch to a product then seen as feminine. But now all such branding is under threat, after Australia’s high court dismissed an industry challenge to a law on standardised packaging.
隨著人們日益認識到煙草的致命危害，煙草行業在保持卷煙的吸引力方面從不缺少獨創性。當癌癥的恐懼驅使煙民接受當時被視為女性化的產品時，煙草公司打造出了“萬寶路人”(Marlboro Man)，賦予過濾嘴卷煙更為粗獷的形象。不過，在澳大利亞高等法院駁回煙草行業對一項標準化包裝法規的反對意見后，現在所有此類品牌推廣都受到了威脅。
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