Jaguar Land Rover is to boost its spending on products by 50 per cent from about ￡1bn ($1.6bn) to ￡1.5bn as the UK’s largest premium carmaker prepares to launch the most important vehicle since Tata Motors bought the company from Ford Motor three years ago.
Production of the Range Rover Evoque, the first all-new vehicle developed since the $2.3bn acqusition and the smallest yet to be produced by a marque known for big offroaders, will start on Merseyside in the UK on July 4.
The product offensive comes amid sharply improved profitability at JLR, which plans to roll out 40 new or upgraded vehicles and engines over the next five years.
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