Mr Biyani, head of the Future Group, India's largest retailer, realised the decor was intimidating and alienating the middle-class Indian consumers who were more used to crowded bazaars and shops.
當基肖爾?比亞尼(Kishore Biyani)在他的一家Big Bazaar店鋪中嘗試采用“整潔的意大利風格”的簡約玻璃貨架時,效果卻是令顧客避而遠之,他對此感到驚訝。商店中井然有序的貨架前空空蕩蕩,而其他貨架前卻人流不息。
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