Chocolate has been a Swiss national industry for almost 200 years but aggressive pricing and a shift to healthier snacks are forcing confectioners like Lindt and Nestlé to adapt, says Ralph Atkins. Focusing on premium brands and fighting the increasingly popular craft chocolatiers on their own territory are just two of the strategies the traditional groups are turning to, Ralph says
巧克力制作作為瑞士的傳統民族工業已經有將近200年的歷史。然而價格戰和人們對于健康食品的重視迫使大型糖果商不得不調整自己的策略。打造高級的品牌和與本土越來越受歡迎的手工巧克力商加強競爭，能否成為這些傳統大廠的轉型方向？