Maybe Rupert Murdoch and AT&T knew what they were doing all along. In recent years both have curtailed their Hollywood ambitions. The pair sold entertainment assets to buyers keen to do battle in the content streaming wars. So far this year, Fox and AT&T shares have held up versus declining market indices. Other media titans have discovered that the direct-to-consumer content business is not only expensive but also a smaller market than hoped.
也許魯珀特?默多克和AT&T一直都知道他們在做什么。近年來,他們都收斂了進軍好萊塢的野心。雙方都將娛樂資產出售給了渴望在內容流媒體大戰中開戰的買家。今年以來,??怂购虯T&T的股價一直保持堅挺,而市場指數一直在下跌。其他媒體巨頭發現,直接面向消費者的內容業務不僅成本高昂,而且市場規模也小于預期。
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