In Japan, local companies enjoy a home team advantage that is one of the strongest in Asia. Multinationals have struggled to localise their businesses to Japanese tastes. Ecommerce has been an exception, with Amazon a notable success. That could now change.
在日本，本土企業享有主場優勢，其本土團隊已躋身亞洲最強之列。外來跨國公司一直在費力地實現業務本地化，以適應日本人的口味。電子商務領域是個例外：亞馬遜(Amazon)在日本已經取得了顯著成功。但現在這種情況可能也會改變了。
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