Imagine being a fly on the wall at the ideas meeting that UK government officials must have held to decide how to persuade reluctant cash hoarding Britons to invest, invest, invest.
“As a first step, let’s slash the cash Isa limit. That will force people to open a stocks-and-shares Isa!”
“Let’s get veteran ads agency M&C Saatchi to concoct a huge campaign telling people to invest and get the investment industry to pay for it!”
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