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Social media and gaming company Yalla Group Ltd. (YALA.US) on Monday reported its fastest revenue growth in more than two years, as it continued to better monetize its large user base in the Middle East and North Africa (MENA). It also held out the possibility that the growth could accelerate in the second half of this year with its rollout of two new self-developed games.

Yalla’s latest quarterly report also detailed steps it is taking to incorporate AI into both its operations and apps, in a bid to keep improving its efficiency and user experience. Its careful spending has already given the company enviably high net margins that typically hover around 40%, though the figure dropped in the latest quarter as it ramped up its R&D spending on the two new mid-core games that could provide some new lift to its revenue.