This article only represents the author's own views.
First it got its act together by building one of the Middle East’s top social media and gaming platforms. Now, Yalla Group Ltd. (YALA.US) is taking that act on the road, moving beyond the smartphones, tablets and PCs where most people use its products to host a growing number of major gaming events in its home market.
The end game is to build up a fan base for the company’s planned move into mid- and hardcore games, which it hopes will be its next major growth engine as its original social media and casual gaming platforms start to mature.
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