Even in difficult times, it’s important to keep looking young. Conversely, having children is apparently less important during such periods of economic uncertainty.

Those are two key takeaways in the latest profit alert from skincare products maker Shanghai Chicmax Cosmetic Co. Ltd. (2145.HK), which last Friday disclosed that its revenue and profit both soared in the second half of last year on booming sales for its core Kans line of anti-aging skincare products.

The company didn’t comment on Baby Elephant, one of its other major product lines targeting mothers and their babies. But its interim report last year showed that sales from that business plunged in the first half of last year in lockstep with China’s sinking fertility rates and also due to stiff competition.