Elon Musk’s X has blocked searches for Taylor Swift after sexually explicit images of the pop star created using artificial intelligence spread widely on the platform.

The incident is the latest example of how social media groups are scrambling to tackle so-called deepfakes: realistic images and audio, generated using AI, that can be abused to portray prominent individuals in compromising or misleading situations without their consent.

Any searches for terms such as “Taylor Swift” or “Taylor AI” on X returned an error message for several hours over the weekend, after AI-generated pornographic images of the singer proliferated online in the past few days. The change means that even legitimate content about one of the world’s most popular stars is harder to view on the site.