It sounds so trivial: a consumer scrolls on a social media app and taps to buy a product featured in a video. But this is becoming a very big business. The trend is so disruptive that the Indonesian government has banned online shopping on social media platforms to protect smaller merchants. TikTok may have found a way around that prohibition.
這聽起來微不足道：消費者瀏覽一款社交媒體app，點擊一下即可購買視頻中介紹的產品。但這正在成為一項大生意。這一趨勢具有如此大的顛覆性，以至于印尼政府已禁止社交媒體平臺從事電商業務，以保護小商家。TikTok可能找到了繞過這一禁令的方法。
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