Mo Huabin struck the jackpot when his company’s videos promoting “enzyme coffee” went viral on TikTok last year.
The clips feature swirling cups of coffee, nodding physicians and faked before-and-after shots of incredible weight loss. Mo’s videos racked up millions of views on TikTok, helping create a gush of orders for his $124 “3 treatment” plan that promised buyers of the drink that they would drop 30 to 60 pounds.
“Weight-loss coffee, aphrodisiac coffee, it’s actually just regular coffee, nothing special,” Mo, who is based in Shenzhen, admitted in an interview with the Financial Times. “I have no idea why it became so popular.”
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