This article only represents the author's own views.
Talking big is second nature to many an ambitious Chinese company. But luxury e-commerce platform Secoo Holding Ltd. (SECO.US) apparently went a tad too far with its fancy talk of setting up a shop that would “last for more than 109 years.”
The 14-year-old Shanghai-based company is currently struggling just to stay alive, having recently filed for bankruptcy in Beijing. Mind you, it was the second such bankruptcy filing for Secoo this year. The first came in January, though Secoo later withdrew that petition.
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